Enfilade

Francesco Vezzoli Transforms Hip-Hop Star into Rococo Icons

Posted in today in light of the 18th century by Amanda Strasik on November 12, 2011

From the November 2011 issue of W Magazine:

Agents Provocateurs: Nicki Minaj Transformed by Francesco Vezzoli
Klaus Biesenbach interviews Francesco Vezzoli

Francesco Vezzoli (styled by Edward Enninful), "Rococo Portrait of Nicki Minaj as Jeanne Antoinette Poisson, Marquise de Pompadour," 2011

In the space of two years, hip-hop star Nicki Minaj has made the leap from little known Lil Wayne protégée to object of national obsession, via a number-one album, seven singles simultaneously on the Billboard Hot 100—a first for any artist—and a series of scene-­stealing cameos, including an epic verse on the Jay-Z and Kanye West track “Monster.” Along the way, she’s established a zany look (all neon, all the time), introduced countless alter egos, and become the first female rapper since Missy Elliott to be cast not as a sidekick but as a bona fide swaggering leading lady.

Powerful female figures have always been a draw for the artist Francesco Vezzoli, who has produced a trailer for a mock remake of Gore Vidal’s Caligula featuring Courtney Love and made a fake-fragrance commercial starring Natalie Portman and Michelle Williams. Through film, performance, and images often ­enhanced with embroidery, the 40-year-old Italian links contemporary icons to historic representations of women in art. He transformed Eva Mendes into ­Bernini’s masterpiece The Ecstasy of Saint Teresa for his Prada Foundation installation at this year’s Venice Biennale and, for MOCA’s 30th-anniversary gala in 2009, he reimagined Lady Gaga as a latter-day Ballets Russes star. Now Vezzoli has remade Minaj as an 18th-century courtesan. To discuss the project, he sat down for a lively tête-à-tête with Klaus Biesenbach, director of MoMA PS1, who is organizing a touring retrospective of Vezzoli’s work that will land at the New York venue in 2013.

BIESENBACH (W Magazine): How have you transformed [Nicki Minaj]?
VEZZOLI: In her performances, Minaj makes very explicit and ­challenging use of her beauty and her body, so I thought of comparing her to some of the most famous courtesans in history: the Marquise de ­Montespan, Comtesse du Barry, Madame de Pompadour, and ­Madame Rimsky-­Korsakov. My idea was to reproduce four iconic portraits of some of the most fascinating females of the past in a series starring an American pop-culture role model. We tried to re-create those original portraits using similar furniture, props, and clothing, à la Visconti. Luckily enough, the result came out as surreal as it could be, just as I wished. . . .

To see the slideshow of Minaj in the guise of eighteenth-century women of the court, read the full interview here»

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