St Paul’s in HD — Just Like Being There?

Posted in on site, resources by Editor on April 17, 2011

This panoramic view of St. Paul’s in London is extraordinary. I’ve excerpted below the marketing copy from the company’s website. Quite apart from the quality of the image, it’s interesting to see this latest installation in the rhetoric of the real: it’s “just like actually being there” along with requisite exclamation marks!!! Click on the photo to view the interior images. From Spherical Images:

A London-based virtual tour company, Spherical Images provide HD quality virtual tours by photographing your venue using ground breaking technology – allowing you to bring your venue to the customer with unparalleled impact and quality. . . .

They won’t just get an impression of your Venue, they will see what it is actually like to be there. This means they can plan an event and see the true potential and beauty of your Venue. Our Virtual Tours are shot using cutting edge photography techniques such as High Dynamic Range (HDR) and exposure blending to give you a full screen HD experience that is just like actually being there! Virtual Tours are becoming an essential tool for showing Venues online. Make your website convert by showing customers what you have.

One of the largest indoor photographs ever taken: 2,400 images stitched together to make a 15.5 Giga Pixel panorama. It took 3.5 hours to shoot – during which time the cathedral had completely filled up with tourists – hence the ‘half people’, floating heads etc! . . .

2 Responses

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  1. Emile de Bruijn said, on April 20, 2011 at 8:47 am

    I like the phrase ‘the rhetoric of the real’. It hints at all sorts of issues that we grapple with in the heritage sphere: research, consrvation, historicism, the visitor’s experience, changing usage, etc.

  2. Editor said, on April 20, 2011 at 1:59 pm

    Thanks, Emile. I think the phrase came to mind (and it certainly may originate with someone else?) in response to the claims that these amazing images provide an experience like standing in St Paul’s. In fact, to my thinking, this disembodied visual experience is little like being there (both for better and worse). -CH

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