IKEA and the Eighteenth Century

Posted in today in light of the 18th century by Editor on August 18, 2016

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If this recent IKEA advertisement (uploaded to YouTube on 31 July 2016) depends more upon conventions for period films set in the eighteenth century than eighteenth-century sensibilities themselves, it might nonetheless be an interesting way to raise questions in the classroom of what exactly the century signals to people at a popular level today. Thanks to former Enfilade intern Caitlin Smits for drawing my attention to it (where would we be without bright former students?!).  –Craig Hanson



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  1. Deidra Alexander said, on August 18, 2016 at 11:56 am

    Location: Anthropology Museum:
    Date: Distant Future
    Tour Guide: The technology primitives were so taken with new technology, they even took pictures of everything they ate. We believe they didn’t eat anything they thought wasn’t picture worthy. Next up the Emoji (pronounced ee-moj-eye.
    Thanks for sharing. Dee

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