Funding the Larson Historic Fashion Collection for the FIDM Museum

Posted in museums by Editor on August 4, 2015

$4 for 400 Years of Fashion: Helen Larson Social Media Fundraising Campaign


Robe volante, France, ca. 1745 (Helen Larson Historic Fashion Collection)

The Fashion Institute of Design and Merchandising Museum is fundraising to acquire a truly remarkable collection of rare historical fashion, ranging from a man’s red velvet jerkin dating to 1600 to stunning couture creations of the twentieth century. These pieces were collected by Helen Larson, a collector and successful entrepreneur who understood the importance of fashion history. The Helen Larson Historic Fashion Collection encompasses more than 1,400 pieces representing 400 years of history—but this critically important collection could be broken up and lost forever. The Museum has until the end of 2015 to raise the remaining $2 million needed to purchase the collection for our institution. Without these funds, the collection will be dispersed or absorbed into another private collection, inaccessible to students, researchers, and the general public.

On August 4, 2015, the FIDM Museum will launch the #4for400 project, a social media fundraising campaign to keep the Larson Collection at a public institution. The Museum’s Facebook, Twitter, and Instagram accounts will ask supporters to text MUSEUM to 243-725 and donate just $4 to save more than 400 years of fashion. Our hope is that a momentum will build, resulting in #4for400 posts being shared, liked, re-tweeted, and re-grammed, creating a flurry of donation activity. In conjunction with the launch, the Museum will host an Open House event from 3–7 pm, allowing the public to join in the excitement of the fundraising campaign with refreshments, raffles, music, and gallery tours.

The #4for400 campaign has the power to keep this one-of-a-kind cultural treasure at an academic institution in downtown Los Angeles, where it can be appreciated by museum visitors and used for research and inspiration by generations to come.

You can also donate by clicking here»

%d bloggers like this: