Enfilade

Royal Museums Greenwich Rebrands

Posted in museums by Editor on May 1, 2017

As Sarah Dawood writes for Design Week (18 April 2017) . . .

The Royal Museums Greenwich has new branding which aims to better represent all of its London museums, rather than focusing on those dedicated to the sea. The parent group encompasses sea and space exploration attractions, including the National Maritime Museum, historical ship the Cutty Sark, and planetarium the Royal Observatory, alongside 400-year-old art gallery the Queen’s House.

The previous brand was introduced in 2011.

The branding has been created by consultancies Jane Wentworth Associates (JWA) and Intro, with the first leading on strategy and the second on design. . . .

The new visual identity will be used by the museum parent group’s four attractions, with each one adopting the redesigned logo and replacing ‘Royal Museums Greenwich’ with its name. It features a sans-serif, all-caps logotype set in Talbot Type Karben typeface alongside a two-dimensional, line-drawn ‘G’ symbol, which aims to depict Greenwich and also symbolise different icons associated with the museums, says JWA.

The full article is available here»

Additional coverage by Patrick Burgoyne for Creative Review is available here»

Information on the previous brand is available here»

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